Less Is More
A session slide deck should never exceed 15 slides for a 20-minute presentation. Every slide should make one point and make it visually. If your audience is reading paragraphs on your slides, they are not listening to you. Use large fonts, minimal text, and high-quality visuals. The slides support your voice. They do not replace it.
The Story Arc
Structure your deck around a narrative: Establish the problem your audience faces. Introduce the framework for solving it. Show proof that the framework works with real examples. Close with one clear takeaway and a discussion prompt. This arc keeps the audience engaged because it follows a story rather than a feature list.
The Final Slide
Your last slide should not be "Thank You" or "Questions?" It should be a discussion prompt: "Where are you seeing the biggest gap between your current process and where you want to be?" This transitions the presentation into a conversation, which is where the real relationship-building happens and where the follow-up gets its fuel.