Webinars Are an Attention Problem
Webinars fail as a lead generation tool because the format invites multitasking. A prospect signs up, joins with the camera off, checks email, and disengages within five minutes. No relationship gets built. The contact form becomes a lead in your CRM, but nothing real happens.
Lunch Events Demand Presence
A LunchLeads event is 90 minutes of undivided attention. Attendees showed up physically. Their phone is face-down on the table. They are making eye contact with your presenter. The contrast in relationship quality between a webinar attendee and a lunch attendee is an order of magnitude.
When Webinars Still Make Sense
Webinars can still be useful for existing customer education or product deep-dives where the audience already has a reason to be present. For cold lead generation where the buyer needs to choose your event over a dozen other options, in-person wins every time.