Outreach Is Not Mass Email
LunchLeads outreach is individual, personalized, and multi-touch. Each prospect gets a specific invitation that references their role, their company, and the session topic. Mass emails get deleted. Personalized invitations with a real reason to attend get responses.
The Multi-Touch Sequence
A typical outreach sequence for a LunchLeads event runs over 2 to 3 weeks. First touch is the direct invitation. Second touch adds context on why the topic matters. Third touch is a brief reminder as the event approaches. Fourth touch is day-before confirmation. Each touch is light, respectful, and specific.
Measuring Outreach Performance
A healthy outreach campaign delivers 15 to 25 confirmed attendees from a list of 150 to 300 named prospects. That is a confirmation rate of 8% to 12% — dramatically higher than webinar conversion rates because the audience is hand-selected and the invitations are personal.