Proximity First, Profile Match Second
When expanding to a second city, start with geographic proximity. A company with strong results in Chicago should consider Milwaukee or Indianapolis before jumping to Phoenix. The buyer profiles are similar, the commute is manageable for your team, and the local networks often overlap in useful ways.
Localize the Topic
A session topic that filled a room in Chicago may need small adjustments to fill a room in Detroit. The underlying problem is usually the same; the local context is different. Work with your LunchLeads team to adapt the topic language to what resonates in each market without rebuilding the fundamentals.
The Three-City Test
A campaign that works in three different cities is a campaign that scales. One successful event could be luck. Two could be a pattern. Three across different markets is a proven model. That is when you have the data to justify a national rollout.