The Event Is the Top of the Funnel
The LunchLeads event generates goodwill, trust, and awareness. But the conversion happens in the follow-up. Without a disciplined sequence, you are leaving most of the value on the table. Every attendee should receive a minimum of three touchpoints in the two weeks after the event.
Day 1: The Personal Thank You
Within 24 hours, send a personalized email referencing something specific from your conversation with each attendee. Include any resources promised during the session. This email should feel like it came from a person, not a marketing platform. Personalization at this stage is non-negotiable because the relationship is still warm from the room.
Day 7: The Soft Ask
A week out, you have earned the right to ask for a conversation. Reference the specific challenge they mentioned and offer a brief call to explore whether you can help. Keep it casual and low-pressure: "Would it make sense to spend 15 minutes exploring whether what we discussed could work for your team?" The attendees who had a genuine need will say yes.