$500 to start.
Pay per lead.
The retainer covers the strategic work — topic, agenda, and call-to-action design — plus outreach, venue, and lunch. It gets credited back against your first invoice. After that, you pay a custom per-lead price agreed before launch.
Pick the room that fits the audience
Same brand, same per-lead model, same operator team. The difference is the room — a private lunch in your city, or a live webinar with a national audience.
Live Webinar
Plus $25–$50 per live attendee. Credited the same way.
Senior decision-makers across multiple cities
No city, no venue, no travel — runs anywhere
Same outreach standard as the lunch — no open registration
Fastest path to launch a new vertical
Best for: testing a new vertical, a national audience, or validating sponsor-buyer fit before committing to a multi-city lunch program.
Private Lunch
Plus $35–$100 per attendee. Credited against first invoice.
Curated peer group, full contact data, warm intros
Booked, coordinated, catered — we handle it all
Sitting at a table builds relationships nothing else can match
Same format, same retainer, predictable pipeline
Best for: sponsors with a defined ICP in a target city, ready to build pipeline through the highest-trust format in B2B.
Most sponsors start with a webinar to validate audience demand in a new vertical, then graduate to a city-by-city lunch program once the per-lead economics are proven. Either format, same model, same operator team.
Two parts. One simple model.
There are no tiers, no add-ons, and no feature gates. Here is the full pricing structure for a private lunch event. Webinars follow the same model at $250 retainer.
$250
or$500
Webinar or lunch — one-time retainer per event
100% credited back
Whichever retainer you paid — applied against your first lead invoice
The retainer is a deposit. It gets subtracted from your first invoice before any additional payment is due.
Custom
Per-lead price agreed before launch
Based on market, seniority, and outreach complexity
If they are at the table, they count
Scale or stop after any event
How the math works
Pick a format, then pick a scenario.
Retainer already covered setup, outreach, venue, and lunch
Total investment: $1,000 for 20 qualified leads at a private, catered lunch event.
What you are comparing this to
Every lead gen channel has a cost. Here is how LunchLeads stacks up.
Trade Show Booth
Generic Webinar Agency
Content Marketing
SDR + Cold Outreach
From $250–$500 retainer · custom per-lead pricing
Webinars from $250, lunch events from $500. Same per-lead model. Curated audiences, full contact data, warm relationships. Every live attendee is a lead. Retainer credited against first invoice.
Where your $500 goes
Full transparency. Here is every line item the lunch retainer covers. Webinars follow the same structure minus venue and catering, which is why the retainer is $250.
Market viability, audience definition, per-lead price
100–200 prospects identified by name, title, and company
One-to-one emails and phone calls to each prospect
Multi-touch follow-up, confirmations, and reminders
Secured and coordinated in your target city
Full meal for all attendees, professionally arranged
Day-of logistics, check-in, and attendee management
Same model at every scale
There is no "Enterprise" tier. The pricing structure stays the same whether you run one event or twenty. Volume may improve your per-lead cost.
Live Webinar
$250 retainer + $25–50 per live attendee. Prove audience exists in a new vertical with zero travel and a 2-week lead time.
Monthly Lunch
$500 retainer + custom per-lead price. Recurring private lunches in your top city. Most sponsors land here once the webinar proves it.
Multi-City Program
Same lunch model in each city. Volume across markets can lower your per-lead cost. The format scales without retrenching the strategy.
Every stage uses the same per-lead model. No platform tiers, no feature gates, no lock-in — the only thing that changes is the room.
Pricing questions
Same brand, same per-lead model, same operator team. A lunch event is a private, in-person session for 15–25 decision-makers in a single city — $500 retainer. A live webinar is a curated online session for 40–150 senior decision-makers across multiple cities — $250 retainer. Most sponsors start with a webinar to validate audience demand in a new vertical, then graduate to a city-by-city lunch program once the per-lead economics are proven.
No. The retainer is credited against your first invoice. For example, on a lunch event, if your total comes to $1,000 in leads, the $500 retainer is subtracted first and you owe the remaining $500. Same model for webinars at $250. It is a deposit, not an extra cost.
For lunch events, most per-lead prices fall between $35 and $100 depending on market, audience seniority, and outreach complexity. For webinars, the typical range is $25–$50. We set the exact price during the fit call — before anything launches — so there are no surprises.
The retainer covers the strategic work that makes the event actually deliver: topic selection and positioning, agenda design, and the call-to-action architecture that turns attendees into warm pipeline. It also covers the operational side — audience research, individual outreach to decision-makers, RSVP management, private venue, and a fully catered lunch. The entire $500 is then credited against your first leads.
The same strategic work — topic, agenda, and CTA architecture — plus audience research, individual outreach, RSVP management, and webinar production (registration page, calendar invites, day-of moderation, follow-up). No venue or catering, which is why the retainer is half. The full $250 is credited against your first leads.
It depends on the market, audience seniority, format, and complexity of outreach. We set the price before anything launches so there are no surprises. You know exactly what each lead will cost before you commit.
For a lunch event: every person who attends. If they are at the table, they are your lead. For a webinar: every live attendee who joins the session — registrants who never show up do not count. You receive full contact data after the event. No complicated attribution or scoring.
No. You start with a single event in whichever format makes sense. If the leads are good, you can turn it into a recurring series or graduate from webinar to lunch. If not, you are not locked into anything.
No. The retainer covers the strategy work plus setup, outreach, and production (venue and lunch for in-person; webinar platform for online). The per-lead price covers the leads. There are no platform fees, service charges, or surprise invoices.
Same model, same structure. Each new city gets its own event with its own retainer and per-lead pricing. Volume across cities can improve your per-lead cost. Some sponsors run a webinar first to test demand across multiple cities, then drop physical lunches into the top performers.
Get pricing for your market
Tell us about your company, your market, and where you want to generate leads. We will come back with per-lead pricing and whether there is a fit.
$250 webinar · $500 lunch event. Retainer credited against your first leads.