From fit call to leads in hand.
No ambiguity, no surprises. Here is exactly how LunchLeads takes you from first conversation to qualified leads with full contact data.
Typical timeline: three weeks from fit call to leads delivered
Two formats. One model.
Same brand promise — a curated room of decision-makers, every attendee a lead. The only choice is which room fits your goal right now.
Live Webinar
Lower commitment, broader reach. Best when you want to validate a new vertical or audience before committing to a city-by-city lunch program.
Private Lunch
The highest-trust format in B2B. Best when you know your ICP, you have a city, and you are ready to build pipeline through real, in-person relationships.
We handle strategy, setup, and execution
The retainer doesn't just cover logistics. It covers the strategic work that makes the difference between a lunch and a lead-generation machine.
We assess the fit and set the per-lead price
You tell us your product, your target audience, and the city you want to reach. We tell you whether the model works for your market and what each lead will cost — before anything launches.
We design the topic, agenda, and call-to-action together
Most event services book a room and hope for the best. We do the strategic work upfront: we pick the topic that fills the room, design the 90-minute flow so attendees leave wanting the follow-up, and build the call-to-action into the session itself — so the right people self-identify before they walk out the door.
This is where the retainer actually earns its value. Without this step, you have a lunch. With it, you have pipeline.
We research and target your audience
We build a local list of the exact people who should be in the room. Real decision-makers identified by name, title, and relevance. No purchased lists — every contact is individually researched.
We fill the room
Every outreach is individualized. We reference the person, their role, and why this session is worth their time. Multi-touch follow-up across email and phone until the room has 15–25 confirmed decision-makers.
What if attendance is low? We keep outreach going until the room is confirmed. You do not pay for leads that do not show.
This is where you come in.
We built the room. We filled it with the right people. Now you show up with your expertise.
You bring your expertise. We handle the rest.
You lead the session
Your team shows up with expertise. The format is a 90-minute lunch with a focused session and real conversation. Not a sales pitch. You are the only company presenting — the entire event is built around your topic.
You get the leads
Every person who attended is a lead. Full contact data is delivered within 48 hours. The retainer is credited against your first invoice. You follow up on warm relationships — not cold introductions.
The full campaign — before, during, and after
Not just event day. Here is everything that happens from the moment you say go.
Market, audience, and per-lead price confirmed
100–200 prospects identified by name and title
One-to-one emails and phone calls — never mass email
Multi-touch follow-up until the room is confirmed
Private venue in your target city, lunch arranged
CSV with full contact data for every attendee
Attendance breakdown by title, company, and industry
$500 credited against your first lead invoice
Relationships started at the table — not cold
Run it again, try a new city, or walk away. No contracts.
What counts as a lead
Every person who attends the lunch event is a lead. No complicated attribution. No scoring. If they are at the table, they count.
This keeps the economics clean and the process simple for both sides.
| Name | Title | Company | Notes | |
|---|---|---|---|---|
| Sarah M. | VP Operations | Apex Mfg | s.m████@apex | Asked about ROI timeline |
| James T. | Plant Director | ValleyPack | j.t████@valley | Wants a site visit |
| Rachel K. | Ops Manager | SunBev Co | r.k████@sunbev | Current vendor eval |
| David L. | Dir. Engineering | ProLine | d.l████@proline | Budget approved Q3 |
| Maria G. | COO | FreshCo | m.g████@freshco | Decision-maker |
| + 16 more attendees... | ||||
We handle the logistics. You bring the expertise.
LunchLeads handles
Your team brings
Show up, lead the session, and walk away with 15–25 qualified leads.
What your first campaign looks like
A realistic look at the numbers from a typical first event.
Fit Confirmed
Outreach Running
Event Held
Leads Delivered
21 qualified leads at $50 each. $500 retainer credited. Total remaining balance: $500
Common questions
Most campaigns launch within one week of the fit call. Audience research and outreach begin immediately after the retainer is paid. A typical lunch event happens in week three; a webinar can run in as little as two weeks.
The retainer covers the strategic work — topic selection, agenda design, and call-to-action architecture — plus the operational side: audience research, individual outreach, and RSVP management. For lunch events, it also covers a private venue and a fully catered lunch. For webinars, it covers webinar tech, run-of-show, and live broadcast hosting. The entire retainer is credited against your first leads either way.
Most sponsors run both — a webinar to validate audience demand in a new vertical, then a city-by-city lunch program once the per-lead economics are proven. If you already know your ICP and your target city, the lunch is the higher-trust format and the faster path to real pipeline. If you are testing a vertical or want national reach, start with a webinar.
Live attendees count. If they showed up to the broadcast, they are a lead — same as someone who sat at the table. Webinar recording views and registrations who never showed do not count. This keeps the economics aligned with the same standard we apply to lunches.
It depends on the market, audience seniority, and complexity of outreach. We set the price before anything launches so there are no surprises. Webinar per-lead prices typically run lower than lunch per-lead prices because the format scales more economically.
Yes. Every attendee counts regardless of who brought them. If they are in the room or on the live broadcast, they are a lead. This keeps the economics clean and avoids complicated attribution.
No. You start with one event — lunch or webinar. If it works, you can scale. If not, you are not locked into anything beyond that first event.
We will tell you. Every engagement starts with a fit conversation. If the market, audience, or topic does not line up, we say so directly rather than forcing something that will not work.
See if LunchLeads fits your market
Tell us about your company, your market, and where you want to generate leads. We will let you know if there is a fit and what the per-lead pricing would be.
$250 webinar · $500 lunch event. Pay per lead. No contracts.